98. Taking Action Over Perfect Planning with Billy Hofacker [Success Stories Series]

Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself.

As both a gym owner and financial coach, Billy brings a unique perspective to this conversation. You'll hear how he built two successful gyms while getting out of debt, and why he now helps other fitness professionals handle their money better.

Billy shares his approach of “building the plane while flying it”—taking action before everything is perfectly planned, just like he used to tell his fitness clients to “just put the darn sneakers on and get outside.”

From starting his podcast in his basement during COVID (which he insists sounds better than saying “first floor”) to now running successful coaching programs, Billy opens up about the messy but rewarding journey of growing a coaching business. He talks honestly about both the wins and the setbacks, including a recent situation where someone signed up for his mastermind and then changed their mind - and why that doesn't slow him down.

Listen in to hear how Billy’s own financial turnaround led him to discover what he was meant to do, and why being a “money nerd” who understands the fitness industry helps him serve his clients in a unique way.


Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Your Fitness Money Coach
• The E-Myth Revisited
• Fitness Profits
• Total Body Bootcamp

Key Takeaways:

• A car repossession became the credibility cornerstone: Your biggest setbacks can transform into your greatest teaching tools.
• Small actions create business momentum, so treat building your practice like starting a workout routine: just put on the sneakers and begin.
• Your previous career isn't baggage. It's your superpower when you find the right audience to serve.
• Perfect planning keeps you stuck. Moving forward with thoughtful action teaches you what you could never learn from preparation alone.
• Scale your investments as you grow: Begin by doing everything yourself, then let proof of concept guide your decisions to outsource.
• Marketing magic lives in genuine connections. A thoughtful holiday card can outperform the most polished sales pitch.
• Authenticity attracts ideal clients. Let them see your real life because they're living in their real lives too.

About Billy Hofacker

Billy Hofacker is a Financial Coach who specializes in helping fitness professionals and business owners improve cash flow, reduce financial stress, and achieve long-term success. With over 25 years of experience as a personal trainer and the owner of Total Body Boot Camp in Long Island, NY, Billy uniquely understands the challenges faced by entrepreneurs in the fitness industry.

After navigating his own financial turnaround, Billy has become passionate about empowering others to take control of their finances. He is the author of Fitness Profits and the host of Your Fitness Money Coach Podcast, a leading resource for financial education tailored to fitness professionals.

Billy is a Distinguished Toastmaster (DTM) and a sought-after speaker who has presented for respected organizations like Perform Better and the Functional Aging Institute.