91. How to Raise Your Financial Coaching Rates: A Step-by-Step Guide

Have you been thinking about raising your prices but feel a little queasy about having that conversation with your clients? You're not alone. In today's episode, we’re talking about real-life conversations about raising rates without cringing or worrying that every client is going to pack their bags. Or at least not worrying as much as you may have before this episode.

You’ll learn how to have these conversations with confidence (without that awkward shoulder shrug or apologetic tone we sometimes default to). Whether you're wondering if you should grandfather in your long-time clients (like my wonderful client who stayed at $75 per session for over a decade), or you're trying to figure out the right timing for your increase, we cover it all.

You'll also learn a simple formula to calculate your new rates that takes into account the hours you actually want to work (because burnout isn't part of your business plan). Plus, you’ll hear specific examples of how to communicate your price increase in a way that focuses on the benefits to your clients.

And if you're worried about what might happen - like losing all your clients overnight - we talk about that too. There's a simple exercise that helps put those fears in perspective and builds your confidence for these important conversations.
Join us for an honest discussion about growing your coaching business in a way that serves both you and your clients better. Because at the end of the day, that's what raising your prices should be about.


Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Episode 12: How to Niche Down
• Toolkits
• Client Creator Challenge

Key Takeaways:

• You don't have to cringe when talking about money with your clients. A simple formula helps you know exactly what to charge for your expertise.
• Long-time clients might deserve special consideration. I kept one client at $75 per session for over a decade, and I'll tell you why that was the right choice for my business.
• Price increases can actually make your clients happy. One coach doubled her rates, and her clients celebrated because they saw the value she was providing.
• Your confidence comes from being prepared. Creating a "wins document" helps you remember all the ways you've helped your clients succeed.
• Client conversations don't have to be awkward. I'll share the exact words to use whether your client says yes right away or needs time to think.
• Timing matters more than you might think. Learn why 90 days' notice helps your clients plan and keeps the relationship strong.
• The details matter when raising your rates. From updating your systems to tracking grandfathered rates, I'll show you how to handle the nuts and bolts without any hiccups.