The Financial Coach Academy® Podcast
A weekly educational podcast from the founder of The Financial Coach Academy®, Kelsa Dickey, that will teach you how to create and grow a profitable financial coaching business that you LOVE and are proud of. At The Financial Coach Academy®, we are passionate about helping you create the business of YOUR dreams – whether that’s a side hustle, part time gig, or 6+ figure company. Get ready to elevate your success!!
The Financial Coach Academy® Podcast
Why Niching Down is So Scary
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Kelsa Dickey
We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you’re worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn’t match with the niche that you’ve chosen.
Or maybe you just want to help everyone. There are a whole host of reasons that may decide to make an appearance when you choose a niche - but not a single one is worth stopping your progress. And the best part? When you niche, if you find that it’s not working (or you’re not loving it), you can always pivot or shift to a different focus.
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